REASONS FOR THE INSUFFICIENT FUNCTIONING OF PUBLIC RELATIONS, AS A MANAGMENT DISCIPLINE, IN THE AREA OF BOSNIA AND HERZEGOVINA

REASONS FOR THE INSUFFICIENT FUNCTIONING OF PUBLIC RELATIONS, AS A MANAGMENT DISCIPLINE, IN THE AREA OF BOSNIA AND HERZEGOVINA

The main issue being asked is why the public relations, as a management discipline, are not functioning in Bosnia and Herzegovina like they are functioning in other countries with a developed economy. In the „draft“ are mentioned reasons and causes for insufficient functioning of public relations i...

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Bibliographic Details
Main Author: Драгиша Станишић, M.Sc.
Format: Article
Language:English
Published: University of Banja Luka, Faculty of Economics 2009-12-01
Series:Acta Economica
Subjects:
public relations
market
management
communication
media
Online Access:http://ae.ef.unibl.org/index.php/AE/article/view/210

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