The Factors Influencing Passengers’ Interest in Using Transportation Services

The Factors Influencing Passengers’ Interest in Using Transportation Services

This study is aimed at understanding and analyzing the influences of the image, ease-of-use, price and promotion of an application on passengers’ interest. This study describes the results of a survey, which is administered to the customers of transportation services—Gojek, Grab, and Uber—in five ci...

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Bibliographic Details
Main Authors: Juliater Simarmata, Marthaleina R. Sitorus, Yuliantini, Dian A. Arubusman
Format: Article
Language:English
Published: UIKTEN 2019-08-01
Series:TEM Journal
Subjects:
image
ease-of-use
price
promotion
interest
transportation services
Online Access:http://www.temjournal.com/content/83/TEMJournalAugust2019_945_950.pdf
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spelling doaj-0cf408054f914b58900ef78ef0c0ff582020-11-24T21:31:59ZengUIKTENTEM Journal2217-83092217-83332019-08-018394595010.18421/TEM83-36The Factors Influencing Passengers’ Interest in Using Transportation ServicesJuliater SimarmataMarthaleina R. SitorusYuliantini, Dian A. ArubusmanThis study is aimed at understanding and analyzing the influences of the image, ease-of-use, price and promotion of an application on passengers’ interest. This study describes the results of a survey, which is administered to the customers of transportation services—Gojek, Grab, and Uber—in five cities in Indonesia: Jakarta, Bogor, Depok, Tangerang and Bekasi. The research methodology uses a survey of 421 users of online motorcycle transportation services. The results show that the image, ease-of-use, price and promotion of the application significantly influence passengers’ interest.http://www.temjournal.com/content/83/TEMJournalAugust2019_945_950.pdfimageease-of-usepricepromotioninteresttransportation services
collection DOAJ
language English
format Article
sources DOAJ
author Juliater Simarmata
Marthaleina R. Sitorus
Yuliantini, Dian A. Arubusman
spellingShingle Juliater Simarmata
Marthaleina R. Sitorus
Yuliantini, Dian A. Arubusman
The Factors Influencing Passengers’ Interest in Using Transportation Services
TEM Journal
image
ease-of-use
price
promotion
interest
transportation services
author_facet Juliater Simarmata
Marthaleina R. Sitorus
Yuliantini, Dian A. Arubusman
author_sort Juliater Simarmata
title The Factors Influencing Passengers’ Interest in Using Transportation Services
title_short The Factors Influencing Passengers’ Interest in Using Transportation Services
title_full The Factors Influencing Passengers’ Interest in Using Transportation Services
title_fullStr The Factors Influencing Passengers’ Interest in Using Transportation Services
title_full_unstemmed The Factors Influencing Passengers’ Interest in Using Transportation Services
title_sort factors influencing passengers’ interest in using transportation services
publisher UIKTEN
series TEM Journal
issn 2217-8309
2217-8333
publishDate 2019-08-01
description This study is aimed at understanding and analyzing the influences of the image, ease-of-use, price and promotion of an application on passengers’ interest. This study describes the results of a survey, which is administered to the customers of transportation services—Gojek, Grab, and Uber—in five cities in Indonesia: Jakarta, Bogor, Depok, Tangerang and Bekasi. The research methodology uses a survey of 421 users of online motorcycle transportation services. The results show that the image, ease-of-use, price and promotion of the application significantly influence passengers’ interest.
topic image
ease-of-use
price
promotion
interest
transportation services
url http://www.temjournal.com/content/83/TEMJournalAugust2019_945_950.pdf
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