The Factors Influencing Passengers’ Interest in Using Transportation Services
This study is aimed at understanding and analyzing the influences of the image, ease-of-use, price and promotion of an application on passengers’ interest. This study describes the results of a survey, which is administered to the customers of transportation services—Gojek, Grab, and Uber—in five ci...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UIKTEN
2019-08-01
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| Series: | TEM Journal |
| Subjects: | |
| Online Access: | http://www.temjournal.com/content/83/TEMJournalAugust2019_945_950.pdf |
| Summary: | This study is aimed at understanding and analyzing the influences of the image, ease-of-use, price and promotion of an application on passengers’ interest. This study describes the results of a survey, which is administered to the customers of transportation services—Gojek, Grab, and Uber—in five cities in Indonesia: Jakarta, Bogor, Depok, Tangerang and Bekasi. The research methodology uses a survey of 421 users of online motorcycle transportation services. The results show that the image, ease-of-use, price and promotion of the application significantly influence passengers’ interest. |
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| ISSN: | 2217-8309 2217-8333 |