| Summary: | The article examines the features of modern communication that are greatly influenced by globalization and new information communication technologies. Against this background the virtualization of communicative space accelerated in modern civilization. The role of language in the system of culture codes at the present stage of globalization was analysed. It is argued that accumulation and reproduction of socio-cultural experience, implementation of spiritual and moral continuity, and preservation of the defining signs of ethno-cultural identity are associated with the increasing role of language in the execution of these processes and in the preservation and reproduction of the specific nature of ethnic cultures.
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