Assessment of the Attractiveness of Foreign Markets– A Case Study. Comparison of Armenia and Poland
From the international marketing point of view, it is important to assess the attractiveness of the target country that can be interesting to foreign investors. It is worth analyzing all the possible opportunities and threats that may arise in each geographic market. It is also needed to assess the...
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| Format: | Article |
| Language: | English |
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University of Warsaw
2018-12-01
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| Series: | Journal of Marketing and Consumer Behaviour in Emerging Markets |
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| Online Access: | http://www.wz.uw.edu.pl/portaleFiles/5708-journal-of-m/no_8/JMCBEM_2(8)_Muradyan.pdf |