Business Intelligence no Setor Farmacêutico. A Importância dos Dados para a Correta Tomada de Decisões

Business intelligence emerges as a result of the symbiosis between technology and management within the company, which aims to generate knowledge, through data analysis, for correct decision-making. In Portugal, the pharmaceutical market showed a growth rate of -1,8% compared to the growth rate of...

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Bibliographic Details
Main Author: Márcio Lavrador
Format: Article
Language:English
Published: Formifarma, LDA. 2014-04-01
Series:Revista Portuguesa de Farmacoterapia
Subjects:
Online Access:http://revista.farmacoterapia.pt/index.php/rpf/article/view/29