Business Intelligence no Setor Farmacêutico. A Importância dos Dados para a Correta Tomada de Decisões
Business intelligence emerges as a result of the symbiosis between technology and management within the company, which aims to generate knowledge, through data analysis, for correct decision-making. In Portugal, the pharmaceutical market showed a growth rate of -1,8% compared to the growth rate of...
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Format: | Article |
Language: | English |
Published: |
Formifarma, LDA.
2014-04-01
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Series: | Revista Portuguesa de Farmacoterapia |
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Online Access: | http://revista.farmacoterapia.pt/index.php/rpf/article/view/29 |