El proceso de comprometer pedidos de un paquete de productos integrado por productos del sector cerámico y productos complementarios: Parte I Descripción y caracterización de la problemática
The improvement of the customer service level is a key aspect in the competitive positioning of the ceramic sector companies. Within this context of improving the customer service level, the concept of “Product Pack” (P-P) arises as a mean to achieve product differentiation based on integral design...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2007-02-01
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| Series: | Boletín de la Sociedad Española de Cerámica y Vidrio |
| Subjects: | |
| Online Access: | http://ceramicayvidrio.revistas.csic.es/index.php/ceramicayvidrio/article/view/260/278 |