Leading Digital Strategy: Driving Business Growth through Effective E-commerce

Leading Digital Strategy: Driving Business Growth through Effective E-commerce

Bibliographic Details
Main Author: Lakshmi Goyal
Format: Article
Language:English
Published: SAGE Publishing 2017-06-01
Series:Vikalpa
Online Access:https://doi.org/10.1177/0256090917703755
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spelling doaj-0c7e5665120f4eb58947c88bbdbd80cd2021-04-02T16:51:09ZengSAGE PublishingVikalpa0256-09092017-06-014210.1177/0256090917703755Leading Digital Strategy: Driving Business Growth through Effective E-commerceLakshmi Goyal0Doctoral Student Indian Institute of Management, Indore. E-mail: https://doi.org/10.1177/0256090917703755
collection DOAJ
language English
format Article
sources DOAJ
author Lakshmi Goyal
spellingShingle Lakshmi Goyal
Leading Digital Strategy: Driving Business Growth through Effective E-commerce
Vikalpa
author_facet Lakshmi Goyal
author_sort Lakshmi Goyal
title Leading Digital Strategy: Driving Business Growth through Effective E-commerce
title_short Leading Digital Strategy: Driving Business Growth through Effective E-commerce
title_full Leading Digital Strategy: Driving Business Growth through Effective E-commerce
title_fullStr Leading Digital Strategy: Driving Business Growth through Effective E-commerce
title_full_unstemmed Leading Digital Strategy: Driving Business Growth through Effective E-commerce
title_sort leading digital strategy: driving business growth through effective e-commerce
publisher SAGE Publishing
series Vikalpa
issn 0256-0909
publishDate 2017-06-01
url https://doi.org/10.1177/0256090917703755
work_keys_str_mv AT lakshmigoyal leadingdigitalstrategydrivingbusinessgrowththrougheffectiveecommerce
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