An Historical Overview of Marketing in U.S. Libraries: From Dana to Digital
This paper explores the past and present of library marketing in the United States. While library marketing’s foundations were established by John Cotton Dana more than a century ago, not every library is up-to-speed in its knowledge or practice. Today, there are "Haves" with plenty of spa...
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| Format: | Article |
| Language: | English |
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Marketing Libraries Journal
2019-03-01
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| Series: | Marketing Libraries Journal |
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| Online Access: | http://journal.marketinglibraries.org/march2019/MLJv3i1-26-49.pdf |