Influence of Source Credibility on Consumer Acceptance of Genetically Modified Foods in China

Influence of Source Credibility on Consumer Acceptance of Genetically Modified Foods in China

This paper examines the reasoning mechanism behind the consumer acceptance of genetically modified foods (GMFs) in China, and investigates influence of source credibility on consumer acceptance of GMFs. Based on the original Persuasion Model—which was developed by Carl Hovland, an American psycholog...

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Bibliographic Details
Main Authors: Mingyang Zhang, Chao Chen, Wuyang Hu, Lijun Chen, Jintao Zhan
Format: Article
Language:English
Published: MDPI AG 2016-09-01
Series:Sustainability
Subjects:
China
source credibility
genetically modified foods
consumer acceptance
Online Access:http://www.mdpi.com/2071-1050/8/9/899

Internet

http://www.mdpi.com/2071-1050/8/9/899

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