Corporate Identity in a globalized world. A study of elements marking national identity on cleantech company websites
This paper presents a study of nationality used by companies as a positioning parameter in their market communication. The study takes its point of departure in the field of tension between globalization and national identity in corporate communication. On the one hand, companies may see themselves...
| Main Authors: | , |
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| Format: | Article |
| Language: | Danish |
| Published: |
Aalborg Universitetsforlag
2016-06-01
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| Series: | Globe |
| Subjects: | |
| Online Access: | https://somaesthetics.aau.dk/index.php/globe/article/view/1362 |