ANALISIS EFEKTIVITAS IKLAN TV SIRUP MARKISA DENGAN PENDEKATAN EPIC MODEL PT. MAJUJAYA POHON PINANG PADA KONSUMEN SWALAYAN MACAM YAOHAN MERAK JINGGA MEDAN
<em>Present competition of syrup business becomes tighter in terms of product quality, promotion, price and services provided. With many syrup product competing in the market, the management of company is required to be more accurate in determining the strategy used to win the competition. PT...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Kanjuruhan Malang
2013-02-01
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| Series: | Jurnal Ekonomi Modernisasi |
| Subjects: | |
| Online Access: | http://ejournal.unikama.ac.id/index.php/JEKO/article/view/195 |