ROLE OF PURCHASE DECISION AS A MEDIATION THAT INFLUENCES ATMOSPHERE STORE ON CUSTOMER SATISFACTION

ROLE OF PURCHASE DECISION AS A MEDIATION THAT INFLUENCES ATMOSPHERE STORE ON CUSTOMER SATISFACTION

The study was conducted to analyze and determine the effect of the Store Atmosphere on purchasing decisions and customer satisfaction. The sample in this study is the customer of Wong Solo restaurant, Gorontalo City branch. The results showed that (1) Store atmosphere directly had a positive and sig...

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Bibliographic Details
Main Authors: Niode I.Y., Mendo Y., Rauf F.R.
Format: Article
Language:English
Published: Russian Journal of Agricultural and Socio-Economic Sciences 2020-07-01
Series:Russian Journal of Agricultural and Socio-Economic Sciences
Subjects:
store atmosphere
purchasing
decision
satisfaction
Online Access:https://rjoas.com/issue-2020-07/article_06.pdf

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