CSR, Co-Creation and Green Consumer Loyalty: Are Green Banking Initiatives Important? A Moderated Mediation Approach from an Emerging Economy

CSR, Co-Creation and Green Consumer Loyalty: Are Green Banking Initiatives Important? A Moderated Mediation Approach from an Emerging Economy

The homogenization of the banking segment has made it difficult for banking institutions to practice the quality of services that are needed in order to retain consumers. Thus, these days, finding ways to increase consumer loyalty—especially green loyalty—has become a challenge for the banking indus...

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Bibliographic Details
Main Authors: Huidong Sun, Mustafa Raza Rabbani, Naveed Ahmad, Muhammad Safdar Sial, Cheng Guping, Malik Zia-Ud-Din, Qinghua Fu
Format: Article
Language:English
Published: MDPI AG 2020-12-01
Series:Sustainability
Subjects:
corporate social responsibility
green consumer loyalty
co-creation
bank
Pakistan
sustainability
Online Access:https://www.mdpi.com/2071-1050/12/24/10688

Internet

https://www.mdpi.com/2071-1050/12/24/10688

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