Analisis Niat Pembelian Ulang E-Commerce Mobile Dengan Pendekatan Technology Acceptance Model (TAM)

Analisis Niat Pembelian Ulang E-Commerce Mobile Dengan Pendekatan Technology Acceptance Model (TAM)

This research aims to test several antecedents as trust, risk, credibility, internet use, and those impact on intention for online transactions via e-commerce mobile platform and Technology Acceptance Model. The research integrated the Technology Acceptance Model (TAM) with four main constructs, nam...

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Bibliographic Details
Main Authors: Widarto Rachbini, Fahruddin Salim, Marissa Grace Haque, Emi Rahmawati
Format: Article
Language:Indonesian
Published: Bogor Agricultural University 2019-09-01
Series:Jurnal Aplikasi Bisnis dan Manajemen
Online Access:http://journal.ipb.ac.id/index.php/jabm/article/view/23099

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