Conceptualising how SMEs incorporate green content in their websites

This paper presents a framework on how Small and Medium Enterprises (SMEs) can proactively incorporate content relating to their ecological responsibility (or green) activities in their websites. SME studies offer limited guidance on, and conceptualisation of, how organisations can incorporate diffe...

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Bibliographic Details
Main Authors: Craig M. Parker, Emilia Bellucci, Luba Torlina, Ambika Zutshi, Bardo Fraunholz
Format: Article
Language:English
Published: Australasian Association for Information Systems 2014-11-01
Series:Australasian Journal of Information Systems
Subjects:
Online Access:http://journal.acs.org.au/index.php/ajis/article/view/909