BUILDING THE IMAGE OF THE "SUMMER WITHOUT SHAME"

The meaning of an image is circumscribed in the perception human being, in the experiences and expectations of each individual. Soon, depending on the way as it is interpreted, all and any image can assume diverse meanings. In this context, the choice of illustrations of an advertising requires spec...

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Bibliographic Details
Main Author:	Sandra Dalcul Depexe
Format:	Article
Language:	Portuguese
Published:	Universidade Estadual do Oeste do Paraná 2010-09-01
Series:	Travessias
Subjects:	análise de imagem publicidade beleza paixão análise semiótica.
Online Access:	http://e-revista.unioeste.br/index.php/travessias/article/view/3730

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spelling	doaj-0af62953f13a4eab9157478798a0dac22020-11-25T02:35:49ZporUniversidade Estadual do Oeste do ParanáTravessias1982-59352010-09-01423535BUILDING THE IMAGE OF THE "SUMMER WITHOUT SHAME"Sandra Dalcul DepexeThe meaning of an image is circumscribed in the perception human being, in the experiences and expectations of each individual. Soon, depending on the way as it is interpreted, all and any image can assume diverse meanings. In this context, the choice of illustrations of an advertising requires special care: the image leads a message that can be efficient and suitable with the product, or the opposite, leading to the failure. Thus, the present article analyzes the image, used for the Dove brand, in an announcement of the campaign Summer Without Shame. Beyond the denotative and connotative comment, the methodology suggested for Semprini (1995) is used for an semiotics analysis. Reflections regarding the proposal of this announcement are traced.http://e-revista.unioeste.br/index.php/travessias/article/view/3730análise de imagempublicidadebelezapaixãoanálise semiótica.
collection	DOAJ
language	Portuguese
format	Article
sources	DOAJ
author	Sandra Dalcul Depexe
spellingShingle	Sandra Dalcul Depexe BUILDING THE IMAGE OF THE "SUMMER WITHOUT SHAME" Travessias análise de imagem publicidade beleza paixão análise semiótica.
author_facet	Sandra Dalcul Depexe
author_sort	Sandra Dalcul Depexe
title	BUILDING THE IMAGE OF THE "SUMMER WITHOUT SHAME"
title_short	BUILDING THE IMAGE OF THE "SUMMER WITHOUT SHAME"
title_full	BUILDING THE IMAGE OF THE "SUMMER WITHOUT SHAME"
title_fullStr	BUILDING THE IMAGE OF THE "SUMMER WITHOUT SHAME"
title_full_unstemmed	BUILDING THE IMAGE OF THE "SUMMER WITHOUT SHAME"
title_sort	building the image of the "summer without shame"
publisher	Universidade Estadual do Oeste do Paraná
series	Travessias
issn	1982-5935
publishDate	2010-09-01
description	The meaning of an image is circumscribed in the perception human being, in the experiences and expectations of each individual. Soon, depending on the way as it is interpreted, all and any image can assume diverse meanings. In this context, the choice of illustrations of an advertising requires special care: the image leads a message that can be efficient and suitable with the product, or the opposite, leading to the failure. Thus, the present article analyzes the image, used for the Dove brand, in an announcement of the campaign Summer Without Shame. Beyond the denotative and connotative comment, the methodology suggested for Semprini (1995) is used for an semiotics analysis. Reflections regarding the proposal of this announcement are traced.
topic	análise de imagem publicidade beleza paixão análise semiótica.
url	http://e-revista.unioeste.br/index.php/travessias/article/view/3730
work_keys_str_mv	AT sandradalculdepexe buildingtheimageofthesummerwithoutshame
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BUILDING THE IMAGE OF THE "SUMMER WITHOUT SHAME"

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