The Conception of the Project-Oriented Formation of the Enterprise Development Program

• Main Authors: Feshchur Roman V., Shyshkovskyi Serhii V., Skvortsov Denys I., Manila Artur-Liubomyr A.
• Format: Article
• Language: English
• Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2020-04-01
• Series: Bìznes Inform
• Subjects: development; potential; conception; project; program; multicriteria
• Online Access: https://www.business-inform.net/export_pdf/business-inform-2020-4_0-pages-478_485.pdf

The conception of the project-oriented formation of the enterprise development program is developed in the article. The definitions of key concepts of enterprise development are considered. The graphical model of visualization of potential of the enterprise is developed. The dual character of the enterprise in the development process, which manifests itself in its understanding as an object of innovative transformations under the influence of internal and external factors, and a subject whose activity is aimed at achieving economic, social, environmental and image results, is determined. The purposes and results of development of the enterprise are determined. The results of activity of economic entities of Ukraine for 2014-2018 are presented. It has been determined that the emergence of economic outcomes is indirectly influenced by social, environmental and image outcomes, at least through preferences from consumer and staff loyalty and partnerships in the business environment. It has been defined that forming an enterprise development program in terms of a multitude of the optimization criteria that reflect the development goal, availability of project alternatives and limited resources is a complex and multifaceted task. The multicriteria optimization model of forming an enterprise development program is constructed, which belongs to a class of linear variables models with discrete variables, which can be solved by standard software tools. The model’s information support consists of the normative data characterizing of the projects and expert evaluations of the results of their implementation. It is determined that solving the problem of polycriteria in the project-oriented formation of the enterprise development program can be reached by finding a Pareto-effective solution by the methods of compromise programming (uniform optimization, concessions, penalty assessments, etc.).