Increasing the Usage of Personal Protective Equipments in Constructing Subway Stations: An Application of Social Marketing Model

• Main Authors: M Shams, M Shamsi
• Format: Article
• Language: fas
• Published: Yasuj University Of Medical Sciences 2013-10-01
• Series: Armaghane Danesh Bimonthly Journal
• Subjects: Key Words: Workplace; Injuries; Personal Protective Equipment; Social Marketing
• Online Access: http://armaghanj.yums.ac.ir/browse.php?a_code=A-10-1-124&slc_lang=en&sid=1

Abstract Background & aim: Although the relationship between the use of personal protective equipment and the reduction of workplace injuries is well-known the use of these devices during operation by the staff is not so desirable. This study was based on a model of social marketing interventions to increase the use of safety devices and personal protection on the subway-station staff. Methods: The present quasi-experimental study was based on the results of a formative research consisted of a qualitative (exploring employees’ views through focus group discussions) and a quantitative study (measuring attitudes and behaviors by questionnaire and checklist). Based on the formative research findings, a free package includes a helmet with a label containing the message, an anti-cut safety gloves, a dust mask, and an educational pamphlet were delivered to intervention group. After four weeks, the check list of observational behaviors in two constructing stations was completed and the results were compared with before intervention. The data were analyzed by paired t-test, t-test and logistic regression. Results: Three common behaviors were observed among staff not using caps, masks and gloves. The odds ratio for helmet and mask usage in the intervention group was more than other groups. After the intervention, the use of safety helmets and masks significantly increased (p < 0.05). The odds ratio for the use of helmets and masks after intervention in the intervention group was significantly higher than other groups (p < 0.05). Conclusion: The experimental basis of the safety devices and personal protection needs and demands of the audience, material and immaterial costs of the equipment, supplies, and promoting their use in the right place, can encourage the staff to continuously use the safety devices at workplace. Key Words: Workplace, Injuries, Personal Protective Equipment, Social Marketing