Publicação Científica Nacional e Internacional sobre Franchising: Levantamento e Análise do Período 1998 - 2007

The franchising system generates about forty-six billion reais a year in the Brazilian economy by way of 1,197 franchising networks that licnse 65,500 units, generating almost 600,000 direct jobs. In the USA that number is higher still, with around 760,000 units that generate 1.53 trillion dollars a...

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Bibliographic Details
Main Authors: Pedro Lucas de Resende Melo, Tales Andreassi
Format: Article
Language:English
Published: Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) 2010-03-01
Series:RAC: Revista de Administração Contemporânea
Subjects:
Online Access:http://www.anpad.org.br/periodicos/arq_pdf/a_1032.pdf