| Summary: | <p class="Abstract">Co-working space is an alternative workspace, which offers
different concept and spirit from offices in general. Co-working space is aimed to workers who need a flexible
place and time to collaborate and expand their network. As a social space, co-working
space cannot be separated from the
growth of millennial generation as freelancers, who entered the labor market
since 2000’s. This research is aimed to analyze the consumption practice of co-working
space’s user. There are two chosen
users of co-working space located in
Jakarta that are used as subjects in this research by interview. Using Henri
Lefebvre’s theory about production of space,
this research shows that: 1) there is a shift in meaning of work, from duty-ethic to fun-ethic 2) millennial generation’s competence of information and
communication technology makes it possible for them to do creative work with no
limit of time. Flexibility becomes lifestyle. Blurred line between work time
and leisure time is a privilege that can’t be owned by other workers. In the
end, it is a strategy to create a social distinction, that co-working space’s users are different from workers in
general. <o:p></o:p></p>
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