INCIDENCES OF THE PUBLIC AGENDA ON CITIZENS’ POLITICAL ATTITUDES THROUGH THE THEORY OF FORGOTTEN EFFECTS
This study contributes to the field of political marketing through the use of instruments based on the Theory of Forgotten Effects. According to this theory, when individuals attribute value to the incidences or connections between two sets of entities, with one set acting as the cause and the ot...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad Nacional de Misiones
2020-06-01
|
| Series: | Visión de Futuro |
| Subjects: | |
| Online Access: | https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/432/317 |