Evaluación de impacto aplicada a un proyecto de mercadeo social

Evaluación de impacto aplicada a un proyecto de mercadeo social

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Actualmente existe una nueva estrategia empresarial en donde el sector<br />privado voluntariamente está buscando involucrarse en los temas sociales. Esta estrategia se conoce como Mercadeo Social y consiste básicamente en una actividad comercial en la cual la empresa privada y una entidad sin...

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Bibliographic Details
Main Author:	Luisa J. García
Format:	Article
Language:	Spanish
Published:	Universidad Católica de Colombia 2011-06-01
Series:	Revista Finanzas y Política Económica
Subjects:	Cause Related Markenting Social Welfare Impact Analysis social welfare microcredit gender violence social cause Propensity Score
Online Access:	http://editorial.ucatolica.edu.co/ojsucatolica/revistas_ucatolica/index.php/RFYPE/article/view/528

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