Penggunaan Metode Respondent Driven Sampling (Rds) dalam Survey Pemasaran Beras di Provinsi Kepulauan Riau

As a Free Trade Zone (FTZ), the province of Riau Islands has a different pattern of strategic commodity (such as rice) marketing comparing to other regions in Indonesia. To anticipate and control the negative effects of the implementation of FTZ policy, It is necessary to study about rice marketing...

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Main Author: Herena Pudjihastuti
Format: Article
Language:English
Published: Bina Nusantara University 2014-06-01
Series:ComTech
Subjects:
Online Access:https://journal.binus.ac.id/index.php/comtech/article/view/2625
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spelling doaj-0a358acf39b34970b288219a2e47ecc52020-11-25T02:11:22ZengBina Nusantara UniversityComTech2087-12442476-907X2014-06-015130131010.21512/comtech.v5i1.26252025Penggunaan Metode Respondent Driven Sampling (Rds) dalam Survey Pemasaran Beras di Provinsi Kepulauan RiauHerena Pudjihastuti0Bina Nusantara UniversityAs a Free Trade Zone (FTZ), the province of Riau Islands has a different pattern of strategic commodity (such as rice) marketing comparing to other regions in Indonesia. To anticipate and control the negative effects of the implementation of FTZ policy, It is necessary to study about rice marketing trade system in the Riau Islands region. The study was conducted to identify patterns of supply and marketing of food (rice) and analyze the marketing margin and marketing efficiency as well as the factors that influence it. The study was conducted through desk study and field surveys. Secondary data was collected from various sources and primary data collected through interviews with selected respondents using Respondent Driven Sampling method (RDS). The study shows that the structure of the rice market in Riau Islands can be categorized as monopolistic. Most of the rice supply comes from outside the region and import, the supply chain is quite simple, the price is relatively stable and relatively efficient marketing and resilience of rice reserves are relatively high for merchants. Nevertheless, the Riau islands will be very susceptible to interference distribution. Required efforts of the provincial government of Riau Islands to provide sufficient rice reserves. This paper gives an example of the use of the RDS method in marketing surveys.https://journal.binus.ac.id/index.php/comtech/article/view/2625marketing survey, snowball sampling, responden driven sampling
collection DOAJ
language English
format Article
sources DOAJ
author Herena Pudjihastuti
spellingShingle Herena Pudjihastuti
Penggunaan Metode Respondent Driven Sampling (Rds) dalam Survey Pemasaran Beras di Provinsi Kepulauan Riau
ComTech
marketing survey, snowball sampling, responden driven sampling
author_facet Herena Pudjihastuti
author_sort Herena Pudjihastuti
title Penggunaan Metode Respondent Driven Sampling (Rds) dalam Survey Pemasaran Beras di Provinsi Kepulauan Riau
title_short Penggunaan Metode Respondent Driven Sampling (Rds) dalam Survey Pemasaran Beras di Provinsi Kepulauan Riau
title_full Penggunaan Metode Respondent Driven Sampling (Rds) dalam Survey Pemasaran Beras di Provinsi Kepulauan Riau
title_fullStr Penggunaan Metode Respondent Driven Sampling (Rds) dalam Survey Pemasaran Beras di Provinsi Kepulauan Riau
title_full_unstemmed Penggunaan Metode Respondent Driven Sampling (Rds) dalam Survey Pemasaran Beras di Provinsi Kepulauan Riau
title_sort penggunaan metode respondent driven sampling (rds) dalam survey pemasaran beras di provinsi kepulauan riau
publisher Bina Nusantara University
series ComTech
issn 2087-1244
2476-907X
publishDate 2014-06-01
description As a Free Trade Zone (FTZ), the province of Riau Islands has a different pattern of strategic commodity (such as rice) marketing comparing to other regions in Indonesia. To anticipate and control the negative effects of the implementation of FTZ policy, It is necessary to study about rice marketing trade system in the Riau Islands region. The study was conducted to identify patterns of supply and marketing of food (rice) and analyze the marketing margin and marketing efficiency as well as the factors that influence it. The study was conducted through desk study and field surveys. Secondary data was collected from various sources and primary data collected through interviews with selected respondents using Respondent Driven Sampling method (RDS). The study shows that the structure of the rice market in Riau Islands can be categorized as monopolistic. Most of the rice supply comes from outside the region and import, the supply chain is quite simple, the price is relatively stable and relatively efficient marketing and resilience of rice reserves are relatively high for merchants. Nevertheless, the Riau islands will be very susceptible to interference distribution. Required efforts of the provincial government of Riau Islands to provide sufficient rice reserves. This paper gives an example of the use of the RDS method in marketing surveys.
topic marketing survey, snowball sampling, responden driven sampling
url https://journal.binus.ac.id/index.php/comtech/article/view/2625
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