Changes in Approach to Customer Loyalty
The article discusses an overview of customer loyalty theoretical framework. It presents both, the classic approach to the subject of loyalty as well as the results of its ongoing evolution. This allowed the identification of factors affecting customer loyalty and a statement that the concept of loy...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Finance and Management, Warsaw; Vistula University
2011-03-01
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| Series: | Contemporary Economics |
| Online Access: | http://ce.vizja.pl/en/download-pdf/id/202 |