Influence of Perceived Risk Dimensions on e-Shopping Behavioural Intention among Women—A Family Life Cycle Stage Perspective

The relationship between perceived risk and behavioral intention (BI) in e-shopping, based on family life cycle (FLC) stages, has been analyzed in this work. Although FLC stages are considered to have a better predictive ability than age, few e-shopping studies have concentrated on understanding its...

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Main Authors:	Raman Amirtha, V. J. Sivakumar, Yujong Hwang
Format:	Article
Language:	English
Published:	MDPI AG 2021-11-01
Series:	Journal of Theoretical and Applied Electronic Commerce Research
Subjects:	online shopping family life cycle (FLC) stages perceived risk behavioral intention India women
Online Access:	https://www.mdpi.com/0718-1876/16/3/22

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spelling	doaj-0a15b32ada99473eb6d4be3bfed5eeae2021-09-20T10:10:33ZengMDPI AGJournal of Theoretical and Applied Electronic Commerce Research0718-18762021-11-01162232035510.3390/jtaer16030022Influence of Perceived Risk Dimensions on e-Shopping Behavioural Intention among Women—A Family Life Cycle Stage PerspectiveRaman Amirtha0V. J. Sivakumar1Yujong Hwang2Department of Management Studies, National Institute of Technology, Trichy 620015, IndiaDepartment of Management Studies, National Institute of Technology, Trichy 620015, IndiaSchool of Accountancy & MIS, DePaul University, Chicago, IL 60604, USAThe relationship between perceived risk and behavioral intention (BI) in e-shopping, based on family life cycle (FLC) stages, has been analyzed in this work. Although FLC stages are considered to have a better predictive ability than age, few e-shopping studies have concentrated on understanding its effects. This study, as a pioneering effort, has divided Indian women based on nine FLC stages and has studied the role of ten dimensions of perceived risk on BI to shop online across each life cycle stage. Results show that different facets of risks had distinct effects on purchase behavior among women belonging to different FLC stages. In effect, this study shows the importance of splitting people based on FLC stages in e-marketing and its value in making marketing decisions.https://www.mdpi.com/0718-1876/16/3/22online shoppingfamily life cycle (FLC) stagesperceived riskbehavioral intentionIndiawomen
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Raman Amirtha V. J. Sivakumar Yujong Hwang
spellingShingle	Raman Amirtha V. J. Sivakumar Yujong Hwang Influence of Perceived Risk Dimensions on e-Shopping Behavioural Intention among Women—A Family Life Cycle Stage Perspective Journal of Theoretical and Applied Electronic Commerce Research online shopping family life cycle (FLC) stages perceived risk behavioral intention India women
author_facet	Raman Amirtha V. J. Sivakumar Yujong Hwang
author_sort	Raman Amirtha
title	Influence of Perceived Risk Dimensions on e-Shopping Behavioural Intention among Women—A Family Life Cycle Stage Perspective
title_short	Influence of Perceived Risk Dimensions on e-Shopping Behavioural Intention among Women—A Family Life Cycle Stage Perspective
title_full	Influence of Perceived Risk Dimensions on e-Shopping Behavioural Intention among Women—A Family Life Cycle Stage Perspective
title_fullStr	Influence of Perceived Risk Dimensions on e-Shopping Behavioural Intention among Women—A Family Life Cycle Stage Perspective
title_full_unstemmed	Influence of Perceived Risk Dimensions on e-Shopping Behavioural Intention among Women—A Family Life Cycle Stage Perspective
title_sort	influence of perceived risk dimensions on e-shopping behavioural intention among women—a family life cycle stage perspective
publisher	MDPI AG
series	Journal of Theoretical and Applied Electronic Commerce Research
issn	0718-1876
publishDate	2021-11-01
description	The relationship between perceived risk and behavioral intention (BI) in e-shopping, based on family life cycle (FLC) stages, has been analyzed in this work. Although FLC stages are considered to have a better predictive ability than age, few e-shopping studies have concentrated on understanding its effects. This study, as a pioneering effort, has divided Indian women based on nine FLC stages and has studied the role of ten dimensions of perceived risk on BI to shop online across each life cycle stage. Results show that different facets of risks had distinct effects on purchase behavior among women belonging to different FLC stages. In effect, this study shows the importance of splitting people based on FLC stages in e-marketing and its value in making marketing decisions.
topic	online shopping family life cycle (FLC) stages perceived risk behavioral intention India women
url	https://www.mdpi.com/0718-1876/16/3/22
work_keys_str_mv	AT ramanamirtha influenceofperceivedriskdimensionsoneshoppingbehaviouralintentionamongwomenafamilylifecyclestageperspective AT vjsivakumar influenceofperceivedriskdimensionsoneshoppingbehaviouralintentionamongwomenafamilylifecyclestageperspective AT yujonghwang influenceofperceivedriskdimensionsoneshoppingbehaviouralintentionamongwomenafamilylifecyclestageperspective
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Influence of Perceived Risk Dimensions on e-Shopping Behavioural Intention among Women—A Family Life Cycle Stage Perspective

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