The effect of strategic re-engineering and Six Sigma techniques on strategic competitiveness in the tourism industry.

The main objective of the study is to determine how Six Sigma techniques influence strategic competitiveness and organizational performance through the mediation effect of strategic re-engineering. The methodology consisted of measurements depending on the questionnaire that designed and distributed...

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Bibliographic Details
Main Authors: Assist Prof. Dr. Anaam Abdulzahra Meteab, Assist Prof. Dr. Hashim Fawzi Dabbas, Assist Prof. Dr. Khalidiya Mostafa Atta Abd
Format: Article
Language:English
Published: AfricaJournals 2019-08-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access:https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_71_vol_8_4__2019_iraq.pdf
Description
Summary:The main objective of the study is to determine how Six Sigma techniques influence strategic competitiveness and organizational performance through the mediation effect of strategic re-engineering. The methodology consisted of measurements depending on the questionnaire that designed and distributed on a sample selected randomly . the result revealed that there are a high mediation effect of strategic re-engineering between Six Sigma techniques and strategic competitiveness. The results showed that the re-engineering effect on strategic competitiveness is weak and negative, and that the effect is positive and high when adopting Six Sigma technique as a mediator variable. The process of planning, analyzing designing and supporting the implemented process aims at making the competitiveness attainable. The competitiveness of the market is based on the understanding of the consequences that aim at the development of the system for the greater good of the country. The re-engineering process begins with appropriate service quality, good management practices and the lessening of errors in the tourism companies and its effect will evidently be high when adopting Six Sigma as a mediator variable.
ISSN:2223-814X