MODELING OF THE PROCESS OF FORMATION OF INDIVIDUAL MARKETING DEMAND: A COMPARATIVE ANALYSIS AND GENERALIZATION OF THE PRECEDING CORRESPONDING RESULTS

The article focuses on the modeling of series-STI formation of individual market demand. The analysis, and then sum-of three well-known inmarketing models, which exhaust the currentlyknown approaches is revised. The article shows that all three models have a signiﬁ cant difference in the number of s...

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Main Author:	Anatoly V. Korotkov
Format:	Article
Language:	Russian
Published:	Plekhanov Russian University of Economics 2016-08-01
Series:	Statistika i Èkonomika
Subjects:	маркетинг экономичес кая теория моделирование формирования спроса нужда желание потребность инди видуальный спрос дефиниции маркетинга и экономической теории конкретный продукт абстрактный продукт мотивы покупки marketing economic theory simula tion of the formation of demand need desire requirement individual demand deﬁ nition of marketing and economic theory a speciﬁ c prod uct the abstract product purchasing motives
Online Access:	https://statecon.rea.ru/jour/article/view/982

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spelling	doaj-0930db0888e8428f9c24801a1df84a862021-07-28T21:19:59ZrusPlekhanov Russian University of EconomicsStatistika i Èkonomika2500-39252016-08-0102788210.21686/2500-3925-2015-2-78-82981MODELING OF THE PROCESS OF FORMATION OF INDIVIDUAL MARKETING DEMAND: A COMPARATIVE ANALYSIS AND GENERALIZATION OF THE PRECEDING CORRESPONDING RESULTSAnatoly V. Korotkov0Moscow State University of Economics, Statistics and Informatics (MESI)The article focuses on the modeling of series-STI formation of individual market demand. The analysis, and then sum-of three well-known inmarketing models, which exhaust the currentlyknown approaches is revised. The article shows that all three models have a signiﬁ cant difference in the number of stages and terminology. The obtained results are the basis for the developmentof the author’s model of gradual development of demand - «need - desire - requirement -demand» or abbreviated as «model NDRD» and can be considered as a contribution to the methodology of study a demand.https://statecon.rea.ru/jour/article/view/982маркетингэкономичес кая теориямоделирование формирования спросануждажеланиепотребностьинди видуальный спросдефиниции маркетинга и экономической теорииконкретный продуктабстрактный продуктмотивы покупкиmarketingeconomic theorysimula tion of the formation of demandneeddesirerequirementindividual demanddeﬁ nition of marketing and economic theorya speciﬁ c prod uctthe abstract productpurchasing motives
collection	DOAJ
language	Russian
format	Article
sources	DOAJ
author	Anatoly V. Korotkov
spellingShingle	Anatoly V. Korotkov MODELING OF THE PROCESS OF FORMATION OF INDIVIDUAL MARKETING DEMAND: A COMPARATIVE ANALYSIS AND GENERALIZATION OF THE PRECEDING CORRESPONDING RESULTS Statistika i Èkonomika маркетинг экономичес кая теория моделирование формирования спроса нужда желание потребность инди видуальный спрос дефиниции маркетинга и экономической теории конкретный продукт абстрактный продукт мотивы покупки marketing economic theory simula tion of the formation of demand need desire requirement individual demand deﬁ nition of marketing and economic theory a speciﬁ c prod uct the abstract product purchasing motives
author_facet	Anatoly V. Korotkov
author_sort	Anatoly V. Korotkov
title	MODELING OF THE PROCESS OF FORMATION OF INDIVIDUAL MARKETING DEMAND: A COMPARATIVE ANALYSIS AND GENERALIZATION OF THE PRECEDING CORRESPONDING RESULTS
title_short	MODELING OF THE PROCESS OF FORMATION OF INDIVIDUAL MARKETING DEMAND: A COMPARATIVE ANALYSIS AND GENERALIZATION OF THE PRECEDING CORRESPONDING RESULTS
title_full	MODELING OF THE PROCESS OF FORMATION OF INDIVIDUAL MARKETING DEMAND: A COMPARATIVE ANALYSIS AND GENERALIZATION OF THE PRECEDING CORRESPONDING RESULTS
title_fullStr	MODELING OF THE PROCESS OF FORMATION OF INDIVIDUAL MARKETING DEMAND: A COMPARATIVE ANALYSIS AND GENERALIZATION OF THE PRECEDING CORRESPONDING RESULTS
title_full_unstemmed	MODELING OF THE PROCESS OF FORMATION OF INDIVIDUAL MARKETING DEMAND: A COMPARATIVE ANALYSIS AND GENERALIZATION OF THE PRECEDING CORRESPONDING RESULTS
title_sort	modeling of the process of formation of individual marketing demand: a comparative analysis and generalization of the preceding corresponding results
publisher	Plekhanov Russian University of Economics
series	Statistika i Èkonomika
issn	2500-3925
publishDate	2016-08-01
description	The article focuses on the modeling of series-STI formation of individual market demand. The analysis, and then sum-of three well-known inmarketing models, which exhaust the currentlyknown approaches is revised. The article shows that all three models have a signiﬁ cant difference in the number of stages and terminology. The obtained results are the basis for the developmentof the author’s model of gradual development of demand - «need - desire - requirement -demand» or abbreviated as «model NDRD» and can be considered as a contribution to the methodology of study a demand.
topic	маркетинг экономичес кая теория моделирование формирования спроса нужда желание потребность инди видуальный спрос дефиниции маркетинга и экономической теории конкретный продукт абстрактный продукт мотивы покупки marketing economic theory simula tion of the formation of demand need desire requirement individual demand deﬁ nition of marketing and economic theory a speciﬁ c prod uct the abstract product purchasing motives
url	https://statecon.rea.ru/jour/article/view/982
work_keys_str_mv	AT anatolyvkorotkov modelingoftheprocessofformationofindividualmarketingdemandacomparativeanalysisandgeneralizationoftheprecedingcorrespondingresults
_version_	1721260197747359744

MODELING OF THE PROCESS OF FORMATION OF INDIVIDUAL MARKETING DEMAND: A COMPARATIVE ANALYSIS AND GENERALIZATION OF THE PRECEDING CORRESPONDING RESULTS

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