MODELING OF THE PROCESS OF FORMATION OF INDIVIDUAL MARKETING DEMAND: A COMPARATIVE ANALYSIS AND GENERALIZATION OF THE PRECEDING CORRESPONDING RESULTS

• Main Author: Anatoly V. Korotkov
• Format: Article
• Language: Russian
• Published: Plekhanov Russian University of Economics 2016-08-01
• Series: Statistika i Èkonomika
• Subjects: маркетинг; экономичес кая теория; моделирование формирования спроса; нужда; желание; потребность; инди видуальный спрос; дефиниции маркетинга и экономической теории; конкретный продукт; абстрактный продукт; мотивы покупки; marketing; economic theory; simula tion of the formation of demand; need; desire; requirement; individual demand; defi nition of marketing and economic theory; a specifi c prod uct; the abstract product; purchasing motives
• Online Access: https://statecon.rea.ru/jour/article/view/982
• ISSN: 2500-3925

The article focuses on the modeling of series-STI formation of individual market demand. The analysis, and then sum-of three well-known inmarketing models, which exhaust the currentlyknown approaches is revised. The article shows that all three models have a signifi cant difference in the number of stages and terminology. The obtained results are the basis for the developmentof the author’s model of gradual development of demand - «need - desire - requirement -demand» or abbreviated as «model NDRD» and can be considered as a contribution to the methodology of study a demand.