The impact of the level of market competition intensity on enterprises activities in area of intellectual capital

• Main Author: Prusak Rafał
• Format: Article
• Language: English
• Published: Sciendo 2017-12-01
• Series: Management
• Subjects: intellectual capital; Level of competition intensity; D83; J24; O15; O34
• Online Access: http://www.degruyter.com/view/j/manment.2017.21.issue-2/manment-2017-0004/manment-2017-0004.xml?format=INT

Market activity for today’s enterprises means continuing work to better understand the needs of their customers to provide them higher level of satisfaction. Building market advantages using a traditional approach based on material resources becoming less and less likely to increase competitiveness over the long term. The ability to use intangible assets, often more difficult to identify and manage, is becoming a key issue. Proper management of intangible assets can provide the company with unique market advantages that are unique, durable, and difficult to imitate. This study attempts to characterize selected dependencies between the nature of the actions undertaken by enterprises in relation to intellectual capital in the context of the strength of the level of competition in the market.