PENGARUH KEBUTUHAN TERHADAP MOTIF PENGGUNAAN KARTU DEBET BANK CENTRAL ASIA (BCA) DI KALANGAN MAHASISWA AKTIF FAKULTAS EKONOMI UNIVERSITAS KRISTEN PETRA SURABAYA

PENGARUH KEBUTUHAN TERHADAP MOTIF PENGGUNAAN KARTU DEBET BANK CENTRAL ASIA (BCA) DI KALANGAN MAHASISWA AKTIF FAKULTAS EKONOMI UNIVERSITAS KRISTEN PETRA SURABAYA

This research is conducted to the students of class 1999, 2000, and 2001 of Economics Faculty of Petra Christian University. This research focuses on cognitive and affective motive of those subjects in using BCA's debit card, assuming that consumers tend to use objective and subjective factors...

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Bibliographic Details
Main Author: Hatane Semuel
Format: Article
Language:English
Published: Petra Christian University 2003-01-01
Series:Jurnal Manajemen dan Wirausaha
Subjects:
motive
achievement
power
needs.
Online Access:http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/15640

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