Consumer Behavior in The Republic of Georgia regarding FMCG Products: The role of Russia in affecting Consumer Behavior after reaching DCFTA with EU countries

• Main Authors: George Griffin, Maia Noniashvili, Nino Enukidze
• Format: Article
• Language: English
• Published: IEECA 2015-03-01
• Series: Journal of Eastern European and Central Asian Research
• Subjects: Russian-Georgian conflict; Import; FMCG products; Consumer behavior; Deep and Comprehensive Free Trade Area (DCFTA).
• Online Access: https://ieeca.org/journal/index.php/JEECAR/article/view/90

Until 2008, Russia was one of the major importers of Free Market Consumers Goods (FMCG) products from Georgia as well as a major exporter of FMCG products to Georgia. After  conducting a large-scale  aggression against  Georgia  in  August, 2008;  occupation  of  two territories  in  Georgia,  ethnic  cleansing  of people in  those  territories; and giving recognition of independence to these two territories; Georgia  terminated diplomatic  relations  with  Russian Federation on  September 2, 2008. After Russo-Georgian war in 2008 the amount of imported food products from Russia decreased. The aim  of  the  research  is  to  study Georgian consumer behavior;  identify the factors which influence  consumer behavior  as a result  of the Russo-Georgian War and The European  Union  Association  Agreement;  and  to  analyze  the  impact  of the occupation  of  the Georgian  territories  had on  trade  relations  with  Russia.