Behavioral attributes and financial churn prediction
Abstract Customer retention is crucial in a variety of businesses as acquiring new customers is often more costly than keeping the current ones. As a consequence, churn prediction has attracted great attention from both the business and academic worlds. Traditional efforts in the financial domain ma...
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2018-10-01
|
| Series: | EPJ Data Science |
| Subjects: | |
| Online Access: | http://link.springer.com/article/10.1140/epjds/s13688-018-0165-5 |