Wykorzystanie programów lojalnościowych w praktyce funkcjonowania biur podróży w Polsce
In this paper, there is presented the essence of loyalty programs – one of the most crucial instruments of relationship marketing-mix. There are also described results of the empirical research, which evaluated the rate and range of their application in practice of marketing activity of travel agenc...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
2017-01-01
|
| Series: | Ekonomiczne Problemy Turystyki |
| Subjects: | |
| Online Access: | https://wnus.edu.pl/ept/pl/issue/574/article/8893/ |
| Summary: | In this paper, there is presented the essence of loyalty programs – one of the most crucial instruments of relationship marketing-mix. There are also described results of the empirical research, which evaluated the rate and range of their application in practice of marketing activity of travel agencies in Poland. |
|---|---|
| ISSN: | 1644-0501 2353-3188 |