Personal values Involved in choosing a College: Analysis Using the Means-End Chain Approach
The investigation the reasons for choice of products and services by consumers stands out as relevant in the area of market studies, as well as notes management for any organization. Through the Theory of Means-End Chain proposed by Gutman (1982), which relates the “means” (attributes and benef...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Santa Maria
2014-04-01
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| Series: | Revista de Administração da UFSM |
| Subjects: | |
| Online Access: | http://cascavel.ufsm.br/revistas/ojs-2.2.2/index.php/reaufsm/article/download/7396/pdf |