Antecedents of customer switching intention in the Ghanaian telecommunications industry
The telecommunications industry continues to experience fierce competition due to the growth in subscribers and the rapid development of new technologies in the sector. With that hindsight, this study explores the dimensionality of factors that affect mobile phone subscribers’ intention to switch op...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2017-11-01
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| Series: | Accounting |
| Subjects: | |
| Online Access: | http://www.growingscience.com/ac/Vol1/ac_2015_6.pdf |