Biometric Pilot-Studies Reveal the Arrangement and Shape of Windows on a Traditional Façade to be Implicitly “Engaging”, Whereas Contemporary Façades are Not

Biometric Pilot-Studies Reveal the Arrangement and Shape of Windows on a Traditional Façade to be Implicitly “Engaging”, Whereas Contemporary Façades are Not

The human brain evolved to implicitly approach or avoid objects in its surroundings. Requisite for survival, this behavior happens without conscious awareness or control, honed over 60 million years of primate evolution. Biometric technologies, including eye tracking, reveal these unconscious behavi...

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Bibliographic Details
Main Authors: Nikos A. Salingaros, Ann Sussman
Format: Article
Language:English
Published: MDPI AG 2020-05-01
Series:Urban Science
Subjects:
eye-tracking
design-attention
engagement
disengagement
façades
public-space
Online Access:https://www.mdpi.com/2413-8851/4/2/26
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spelling doaj-083fd0c8c11d46b08b93fd100feeb5f12020-11-25T03:53:29ZengMDPI AGUrban Science2413-88512020-05-014262610.3390/urbansci4020026Biometric Pilot-Studies Reveal the Arrangement and Shape of Windows on a Traditional Façade to be Implicitly “Engaging”, Whereas Contemporary Façades are NotNikos A. Salingaros0Ann Sussman1Department of Mathematics, University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249, USAThe Human Architecture & Planning Institute, Inc., 43 Bradford Street, Concord, MA 01742, USAThe human brain evolved to implicitly approach or avoid objects in its surroundings. Requisite for survival, this behavior happens without conscious awareness or control, honed over 60 million years of primate evolution. Biometric technologies, including eye tracking, reveal these unconscious behaviors at work and allow us to predict the initial response of a design experience. This paper shows how a biometric tool, 3M-VAS (Visual Attention Software), can be effectively used in architecture. This tool aggregates 30 years of eye-tracking data, and is commonly applied in website and signage design. A pilot-study uses simplified drawings of building elevations to show 3M-VAS’s predictive power in revealing implicit human responses of engagement and disengagement to buildings. The implications on the impact of a structure in creating the public realm suggest recommendations for approving new architecture.https://www.mdpi.com/2413-8851/4/2/26eye-trackingdesign-attentionengagementdisengagementfaçadespublic-space
collection DOAJ
language English
format Article
sources DOAJ
author Nikos A. Salingaros
Ann Sussman
spellingShingle Nikos A. Salingaros
Ann Sussman
Biometric Pilot-Studies Reveal the Arrangement and Shape of Windows on a Traditional Façade to be Implicitly “Engaging”, Whereas Contemporary Façades are Not
Urban Science
eye-tracking
design-attention
engagement
disengagement
façades
public-space
author_facet Nikos A. Salingaros
Ann Sussman
author_sort Nikos A. Salingaros
title Biometric Pilot-Studies Reveal the Arrangement and Shape of Windows on a Traditional Façade to be Implicitly “Engaging”, Whereas Contemporary Façades are Not
title_short Biometric Pilot-Studies Reveal the Arrangement and Shape of Windows on a Traditional Façade to be Implicitly “Engaging”, Whereas Contemporary Façades are Not
title_full Biometric Pilot-Studies Reveal the Arrangement and Shape of Windows on a Traditional Façade to be Implicitly “Engaging”, Whereas Contemporary Façades are Not
title_fullStr Biometric Pilot-Studies Reveal the Arrangement and Shape of Windows on a Traditional Façade to be Implicitly “Engaging”, Whereas Contemporary Façades are Not
title_full_unstemmed Biometric Pilot-Studies Reveal the Arrangement and Shape of Windows on a Traditional Façade to be Implicitly “Engaging”, Whereas Contemporary Façades are Not
title_sort biometric pilot-studies reveal the arrangement and shape of windows on a traditional façade to be implicitly “engaging”, whereas contemporary façades are not
publisher MDPI AG
series Urban Science
issn 2413-8851
publishDate 2020-05-01
description The human brain evolved to implicitly approach or avoid objects in its surroundings. Requisite for survival, this behavior happens without conscious awareness or control, honed over 60 million years of primate evolution. Biometric technologies, including eye tracking, reveal these unconscious behaviors at work and allow us to predict the initial response of a design experience. This paper shows how a biometric tool, 3M-VAS (Visual Attention Software), can be effectively used in architecture. This tool aggregates 30 years of eye-tracking data, and is commonly applied in website and signage design. A pilot-study uses simplified drawings of building elevations to show 3M-VAS’s predictive power in revealing implicit human responses of engagement and disengagement to buildings. The implications on the impact of a structure in creating the public realm suggest recommendations for approving new architecture.
topic eye-tracking
design-attention
engagement
disengagement
façades
public-space
url https://www.mdpi.com/2413-8851/4/2/26
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AT annsussman biometricpilotstudiesrevealthearrangementandshapeofwindowsonatraditionalfacadetobeimplicitlyengagingwhereascontemporaryfacadesarenot
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