Customers’ Perception regarding Assurance of Bancassurance Channel
Bancassurance has evolved as a strong distribution channel in India. Bancassurance means that the insurance company and the bank come together to offer insurance products from the counter of the banks to the bank’s customer. The present study attempts to analyse customers’ perception regarding assur...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2016-12-01
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| Series: | Acta Universitatis Sapientiae: Economics and Business |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/auseb-2016-0005 |