MARKETING STRATEGY FOR START-UP: A STUDY OF HOME CARE BUSINESS

Every company that wants to start its business must create a strategy to market its products or services, one of them on home care business. The current fierce competition forces companies to adopt appropriate marketing strategies, to achieve the goals set by the company or to retain the company. Th...

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Bibliographic Details
Main Authors: Kasuma C.Y.S., Indrawati R., Iswanto A.H.
Format: Article
Language:English
Published: Russian Journal of Agricultural and Socio-Economic Sciences 2019-07-01
Series:Russian Journal of Agricultural and Socio-Economic Sciences
Subjects:
Online Access:https://rjoas.com/issue-2019-07/article_34.pdf