Types of internet advertising of hotel enterprises

Types of internet advertising of hotel enterprises

The article deals with detailed analysis of the main types of Internet advertising, which hotel industry enterprises use. The author analyzes the nature and significance of each means of Internet advertising to increase the number of room bookings. The study identifies the most efficient tools of In...

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Bibliographic Details
Main Author: Larisa Kuchechuk
Format: Article
Language:English
Published: V. N. Karazin Kharkiv National University 2017-12-01
Series:Вісник Харківського національного університету імені В.Н. Каразіна: Серія Міжнародні відносини, економіка, країнознавство, туризм
Online Access:https://periodicals.karazin.ua/irtb/article/view/10022/9545
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spelling doaj-0827d7b077114b86bd79303dce77d2442020-11-25T03:19:40ZengV. N. Karazin Kharkiv National UniversityВісник Харківського національного університету імені В.Н. Каразіна: Серія Міжнародні відносини, економіка, країнознавство, туризм2310-95132017-12-016Types of internet advertising of hotel enterprisesLarisa Kuchechuk0V. N. Karazin Kharkiv National UniversityThe article deals with detailed analysis of the main types of Internet advertising, which hotel industry enterprises use. The author analyzes the nature and significance of each means of Internet advertising to increase the number of room bookings. The study identifies the most efficient tools of Internet advertising: hotel search engine optimization (SEO), hotel website optimization, as well as contextual advertising and promotion in social networks. The author states that every Internet advertising means by competent and cost-effective use necessary to take web analytics measures.https://periodicals.karazin.ua/irtb/article/view/10022/9545
collection DOAJ
language English
format Article
sources DOAJ
author Larisa Kuchechuk
spellingShingle Larisa Kuchechuk
Types of internet advertising of hotel enterprises
Вісник Харківського національного університету імені В.Н. Каразіна: Серія Міжнародні відносини, економіка, країнознавство, туризм
author_facet Larisa Kuchechuk
author_sort Larisa Kuchechuk
title Types of internet advertising of hotel enterprises
title_short Types of internet advertising of hotel enterprises
title_full Types of internet advertising of hotel enterprises
title_fullStr Types of internet advertising of hotel enterprises
title_full_unstemmed Types of internet advertising of hotel enterprises
title_sort types of internet advertising of hotel enterprises
publisher V. N. Karazin Kharkiv National University
series Вісник Харківського національного університету імені В.Н. Каразіна: Серія Міжнародні відносини, економіка, країнознавство, туризм
issn 2310-9513
publishDate 2017-12-01
description The article deals with detailed analysis of the main types of Internet advertising, which hotel industry enterprises use. The author analyzes the nature and significance of each means of Internet advertising to increase the number of room bookings. The study identifies the most efficient tools of Internet advertising: hotel search engine optimization (SEO), hotel website optimization, as well as contextual advertising and promotion in social networks. The author states that every Internet advertising means by competent and cost-effective use necessary to take web analytics measures.
url https://periodicals.karazin.ua/irtb/article/view/10022/9545
work_keys_str_mv AT larisakuchechuk typesofinternetadvertisingofhotelenterprises
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