Types of internet advertising of hotel enterprises
The article deals with detailed analysis of the main types of Internet advertising, which hotel industry enterprises use. The author analyzes the nature and significance of each means of Internet advertising to increase the number of room bookings. The study identifies the most efficient tools of In...
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| Format: | Article |
| Language: | English |
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V. N. Karazin Kharkiv National University
2017-12-01
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| Series: | Вісник Харківського національного університету імені В.Н. Каразіна: Серія Міжнародні відносини, економіка, країнознавство, туризм |
| Online Access: | https://periodicals.karazin.ua/irtb/article/view/10022/9545 |
| Summary: | The article deals with detailed analysis of the main types of Internet advertising, which hotel industry enterprises use. The author analyzes the nature and significance of each means of Internet advertising to increase the number of room bookings. The study identifies the most efficient tools of Internet advertising: hotel search engine optimization (SEO), hotel website optimization, as well as contextual advertising and promotion in social networks. The author states that every Internet advertising means by competent and cost-effective use necessary to take web analytics measures. |
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| ISSN: | 2310-9513 |