Commitment in marketing research services: two alternative models / Įsipareigojimai atliekant rinkodaros tyrimus: du alternatyvūs modeliai

Commitment in marketing research services: two alternative models / Įsipareigojimai atliekant rinkodaros tyrimus: du alternatyvūs modeliai

The paper aims to contribute to the body of knowledge on client commitment in business-to-business professional services by developing and testing two alternative models: one based on the Relationship Marketing (RM) approach and the second on the Industrial Marketing and Purchasing Group (IMP) appr...

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Bibliographic Details
Main Authors: Barbara Čater, Vesna Žabkar, Tomaž Čater
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2011-11-01
Series:Journal of Business Economics and Management
Subjects:
Commitment
relationship marketing
IMP group
marketing research services
business-to-business market
structural equation modeling
Online Access:https://journals.vgtu.lt/index.php/JBEM/article/view/5055

Internet

https://journals.vgtu.lt/index.php/JBEM/article/view/5055

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