Optimization the Universal System of Business Analysis

• Main Authors: Iryna Ovcharuk, Dmytro Sachenok
• Format: Article
• Language: English
• Published: KNUKiM Publishing Centre 2019-06-01
• Series: Цифрова платформа: інформаційні технології в соціокультурній сфері
• Subjects: бізнес-аналіз; google ads; реклама; товар; клієнти
• Online Access: http://infotech-soccult.knukim.edu.ua/article/view/175651
• ISSN: 2617-796X; 2618-0049

The purpose of the article is to review the developed universal system of business analysis and to present the main advantages of the system in comparison with modern advertising and analysis systems. The article also explains the principle by which you can increase the effectiveness of conversions. Research methods are a description of the system and the analysis of existing software products and their disadvantages compared with the software product developed; introduction of the concept of a universal customer ID as the main component of the analysis; in-depth analysis of the problem of increasing conversion. The novelty of the research is the method of analyzing the analysis to a specific client with the help of a universal client identifier, which enables the manager and the director of a business engaged in the sale or provision of services, to analyze the inflow of new customers and the outflow of old ones, the display of the number of regular customers at intervals with the opportunity display in various forms and types (list of universal client ids, table statistics, chart statistics, etc.). Conclusions The described system consists in applying an analytical analysis of client activity with an anchor to its universal identifier (mobile number), which allows comparing different variants of service conversion over time intervals with clear and transparent statistics.