Innovation and Quality: Drivers of Successful Ventures that Seek Success in Catering to Consumers who Live in Poverty
The next big challenge in a global marketplace is to engage the very large segment of world population which survives on less income than the defined poverty level by any measurements that may be applied. This segment in the past has been the focus of aid and charities and been at the receiving end...
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| Format: | Article |
| Language: | English |
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Sciendo
2014-11-01
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| Series: | Nang Yan Business Journal |
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| Online Access: | https://doi.org/10.2478/nybj-2014-0002 |