Understanding the motivational perspectives of sustainability: A case of biogas production

• Main Authors: Marco Pereira Querol, Laura Seppänen, José Marçal Jackson Filho
• Format: Article
• Language: English
• Published: Associação Brasileira de Engenharia de Produção (ABEPRO) 2015-06-01
• Series: Production
• Subjects: Sustainable innovation; Swine production; Activity theory; Motivation; Object of activity
• Online Access: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-65132015000200266&lng=en&tlng=en

Despite the importance of the expectations and visions of the actors involved in sustainable innovations, only the societal, motivational perspective is usually considered. The fact that local actors may have different multi-motivations is typically overlooked. The aim of this study is to examine and understand the multi-motivational perspectives in a sustainable production project. First, we introduce the concept of the object and analyze the case of a biogas production project as a mediating activity for making swine production more sustainable. We argue that the object of the activity, as manifested in motivational perspectives, shapes the way in which biogas production (BP) systems are implemented. The article concludes by discussing how the concept of object can be used to explore the actual and future possibilities of using artifacts for increasing the sustainability of production.