INTELLIGENT HIERARCHIZATION OF SERVICE ELEMENTS CONTRIBUTING TO OVERALL CUSTOMER SATISFACTION „CASE OF AIR ALGERIE CUSTOMERS”
The present work is part of relational marketing, in particular consumer behavior in the field of service. Relationship marketing is based mainly on three pillars: quality, satisfaction, and loyalty. The choice of our conceptual model is based on an in-depth literature of previous studies, in view...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bucharest University of Economic Studies
2021-03-01
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| Series: | Business Excellence and Management |
| Subjects: | |
| Online Access: | http://beman.ase.ro/no111/4.pdf |