Targeting Open Market with Strategic Business Innovations: A Case Study of Growth Dynamics in Essential Oil and Aromatherapy Industry

Targeting Open Market with Strategic Business Innovations: A Case Study of Growth Dynamics in Essential Oil and Aromatherapy Industry

Essential oil and aromatherapy industry is increasingly gaining prominence in the global market. Previous studies have been carried out on the benefits of essential oils in healthcare and as part of the healing arts of many cultures, as a proven method of caring for our physical, spiritual and menta...

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Bibliographic Details
Main Authors: Min-Ren Yan, Chun-Han Wang, Nelson Jose Cruz Flores, Ying-Yueh Su
Format: Article
Language:English
Published: MDPI AG 2019-02-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
Business Model
Strategy
Decision Support
Entrepreneurship
Business Growth
Online Access:https://www.mdpi.com/2199-8531/5/1/7

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