MARKETING COMMUNICATIONS IN THE LIBRARY OF KRYVYI RIH STATE PEDAGOGICAL UNIVERSITY
The subject of research is the examination of marketing techniques aimed at creating a favorable image of the university library, engaging its users in high use of information resources, and modernization of library processes. Purpose of the article is to analyze the feasibility and efficiency of di...
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| Format: | Article |
| Language: | English |
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I.I.Mechnikov National University
2017-10-01
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| Series: | Vìsnik Odesʹkogo Nacìonalʹnogo Unìversitetu: Bìblìotekoznavstvo, Bìblìografoznavstvo, Knigoznavstvo |
| Subjects: | |
| Online Access: | http://vislib.onu.edu.ua/article/view/118358 |