MARKETING COMMUNICATIONS IN THE LIBRARY OF KRYVYI RIH STATE PEDAGOGICAL UNIVERSITY

• Main Author: Г. М. Віняр
• Format: Article
• Language: English
• Published: I.I.Mechnikov National University 2017-10-01
• Series: Vìsnik Odesʹkogo Nacìonalʹnogo Unìversitetu: Bìblìotekoznavstvo, Bìblìografoznavstvo, Knigoznavstvo
• Subjects: бібліотека ВНЗ; користувач бібліотеки; маркетингові комунікації; реклама; бібліографічне обслуговування; бібліографічне інформування; сайт бібліотеки; імідж бібліотеки
• Online Access: http://vislib.onu.edu.ua/article/view/118358

The subject of research is the examination of marketing techniques aimed at creating a favorable image of the university library, engaging its users in high use of information resources, and modernization of library processes. Purpose of the article is to analyze the feasibility and efficiency of different types of marketing communications in the library ofKryvyiRihStatePedagogicalUniversity. The article is based on modern theoretical developments in the area of library marketing, without which successful work of an information institution is impossible. In the investigation are used statistical data from annual reports of the library, quantitative data on site traffic and users’ attendance of cultural and educational events, information from survey among students and teachers. The article describes forms of marketing interaction between the library institution, its users, and the public. University libraries, including the library websites, are the main application area of developments in information marketing communications. Promising directions of activity in the Kryvyi Rih State Pedagogical University library remain the following: further improvement of library and information services with maximum involvement of new information technologies and innovative methodologies, development of library-based powerful, extensive information system designed to organize the most complete, high-quality and quick support for all areas of the university work based on current information needs of all categories of library users.