TV Commercials' Second Life

The objective of this article is to look at the cultural indicators of television in the Netherlands from the perspective of feature that is essential to commercial TV - audiovisual advertisements. TV advertisements have been continuously gaining recognition as vital part of shared, cultural m...

Full description

Bibliographic Details
Main Author: Biernawska, Krystyna
Format: Article
Language:English
Published: Netherlands Institute for Sound and Vision 2017-09-01
Series:VIEW Journal of European Television History and Culture
Online Access:https://www.viewjournal.eu/article/10.18146/2213-0969.2017.jethc122/